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Leaders Change Lives

Videos featuring John Addison, co-author of Real Leadership:  9 Simple Practices for Leading and Living with Purpose.

Real Leadership reveals Addison’’s hard-won lessons for building a rock-solid leadership platform that any business executive can use to steer employees and organizations through good times and bad. He provides readers a behind-the-scenes look at how he led Primerica through the financial crisis of 2008.

Watch John’s Real Leadership Moments:

 I want to help build leaders for the next generation because #RealLeadership is, in fact, everything.


People think leaders are the loudest person or that they’re the person that have the title. No – the leader is the person who develops the courage and conviction to step forward. Leaders are lighthouses – they are needed for the storms.


Real Leadership is when you care about the people that you’re serving rather than yourself. It’s the ability to take a stand on an unpopular position. Real Leadership is about courage, conviction, and caring about people more than you care about yourself.

Watch all 12 of John’s Leadership Moments here:

John Addison is currently the president and chief executive officer of Addison Leadership Group and Leadership Editor of Success Magazine for which he writes a monthly column. A world-class speaker and motivator, Addison shares his business acumen and leadership insights through speaking engagements and consulting opportunities.

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