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Optimization: The Executive’s Trusted Advisor

Video featuring Steve Sashihara, author of The Optimization Edge.

“Optimization is very tangible and extremely valuable and I pity the companies that have to compete against it,” author Steve Sashihara told Investor’s Business Daily. So what exactly is optimization and why is it a revolution in decision making for organizations?  In this video interview, Steve explains optimization for the general business executive, how it drives up the value of assets, and why it is in many respects the antithesis of cutback management.



In his book, The Optimization Edge, Steve Sashihara documents how companies like UPS, Intel and McDonald’s use optimization to add millions in revenue and cost savings.  Consulting Magazine wrote, “Sashihara argues optimization is no longer a ‘nice-to-have’ for companies but a categorical imperative.”

“For executives who don’t have an optimization strategy, this book is a must read,” says Jim Goodnight, CEO of SAS. “There’s a good chance that the competition already has an active optimization battle plan–and the bottom-line savings to prove it.”

Learn more about The Optimization Edge here.

Steve Sashihara is president and CEO of Princeton Consultants Incorporated ( which helps clients optimize their assets through a unique blend of information technology and management consulting. Steve is a member of the Institute for Operations Research and the Management Sciences (INFORMS) Roundtable and a director of the Association of Management Consulting Firms (AMCF) where he has served in various leadership roles including cochairman. He is a graduate of Princeton University.

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